ICBC looks at anti-distracted driving technology

ICBC looks at anti-distracted driving technology

As part of ICBC and the B.C. government’s continued commitment to reducing distracted driving, today ICBC posted a Request for Information (RFI) on B.C. Bid for market research and technology aimed at reducing distracted driving.

ICBC is interested in understanding what technological solutions are available in the marketplace to limit or prevent driver distraction resulting from the use of personal electronic devices while driving.

Exploring available anti-distracted driving technology is just one possible way to address the problem of drivers using personal electronic devices. ICBC and government remain committed to finding ways to reduce crashes, injuries and fatalities caused by distracted driving.

Last month, ICBC, government and police launched a month-long distracted driving campaign to raise awareness of the dangers and consequences of distracted driving.

In support, enhanced police enforcement targeting distracted drivers was increased and Cell Watch volunteers were roadside in support of the campaign. B.C. drivers can also show their support by displaying a ‘not while driving’ decal on their vehicle, available for free at ICBC driver licensing offices and participating Autoplan broker offices.


Todd Stone, Minister of Transportation and Infrastructure
“Keeping British Columbians safe on the road is our number one focus,” said Todd Stone, Minister of Transportation and Infrastructure. “Exploring new anti-distracted driving solutions in the marketplace aims to do just that, while staying current in today’s digital world. But despite our best efforts it starts with drivers committing to driving distractions-free.”

Mike Morris, Minister of Public Safety and Solicitor General
“Distracted driving is one of the leading causes of car crash fatalities in B.C. – and each one of them is 100% preventable. Our tough penalties are driving home the message that distracted driving will cost you, but when lives are at stake, it’s just as important to look at all preventative options, like new technology, so we can keep our roads safe.”

Mark Blucher, ICBC’s president and CEO
“We’re looking at every option to deter distracted driving including the potential use of new technologies,” said Mark Blucher, ICBC’s president and CEO. “We understand the temptations of glancing at a ringing phone or received text message while on the road, so we’re exploring every option to prevent distracted driving. ICBC’s rates are under considerable pressure from a significant increase in crashes and we’re doing all we can to keep people safe and rates as low as possible.”

Media contact

Sam Corea

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